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The one size fits all design of WordPress websites can become tedious if your content does not change for each user. By adding dynamic content, your site gets a boost in user engagement. Users stay longer as the content changes under certain conditions, like the user’s age, location, and preferences.
Also, with dynamic content, you can display content from other sources on your WordPress website. In addition to offering different content, you can personalize and display content that differs for existing and new customers.
With the varying content based on what the user is looking for, dynamic content delivers a better interactive experience by finding the information faster.
Why You Need Dynamic Content
There are several benefits to using dynamic content on your WordPress site. Some of those benefits include:
- Personalized User Experience;
- Increased User Engagement;
- Increased Conversion Rate;
- Design Flexibility;
Dynamic content lets you customize content for each user based on device type, location, or browsing activity. If you have registered users, you can offer dynamic content based on their profiles. For example, YouTube has dynamic content for its users. The layout is the same, but dynamic tags handle personal content for the user.
By using dynamic content, users increase their engagement with your website by spending more time there, perusing content tailored especially for them. Each registered user has a unique homepage with the same layout as other users but displays content tailored to their preferences.
A dynamic content website has more conversions since users see products like the ones they shopped for in the past. Every user’s page shows content relevant to their preferences.
Dynamic content allows you complete flexibility with customizable page layouts for the homepage, product pages, single posts, and more. This flexibility ensures that the different pages match the overall site design.
Timesaving is one of the best features of using dynamic content on WordPress sites. Dynamic content makes content modification easy and quick. If you want to make changes, for example, changing the layout once reflects changes on all pages using that layout and not just a single page. Changing the layout saves time over the repetitive and time-consuming job of changing each page manually.
WordPress and Dynamic Websites
WordPress is one of the easiest systems for building a website. With an intuitive dashboard for creating content and making changes, WordPress allows any user to create with just a mouse click.
WordPress has a more complicated backend using PHP and MYSQL databases for creating and serving CSS and HTML pages. This makes WordPress an out-of-the-box software for creating dynamic websites.
A dynamic site uses different programming languages like Python, C#, PHP, Ruby, and others and uses server-side processing and databases like MySQL. The backend allows the change processing or unique information a particular user needs. The dynamic website changes its appearance, content, and features to fill the user’s needs.